The complaint alleges that Reynolds did not have a reasonable basis for the representations at the time they were made. While some additives are used to affect the taste of the cigarette, others are thought to affect the physical properties of the cigarette, such as its burn rate.Īccording to the FTC's complaint outlining the charges, Reynolds represented that because they contain no additives, Winston cigarettes are less hazardous than otherwise comparable cigarettes that contain additives. The use of ingredients other than tobacco in the manufacture of cigarettes has been a matter of some concern for a number of years, the FTC said. Frankly, there's no such thing as a 'Safe Smoke.'' Under the settlement, which the FTC has accepted for public comment, Reynolds has agreed to make the following prominent disclosure in future Winston ads: 'No additives in our tobacco does NOT mean a safer cigarette.'Īccording to the FTC's Director of Consumer Protection Jodie Bernstein, 'Reynolds' disclosure should clear up any misconception that cigarettes without additives are safer to smoke than other cigarettes. The agency alleged that Reynolds implied in its advertisements, without a reasonable basis, that Winston cigarettes are safer to smoke because they contain no additives. has agreed to settle Federal Trade Commission charges that its ads for Winston 'no additives'cigarettes are deceptive. About the FTC Show/hide About the FTC menu items.News and Events Show/hide News and Events menu items.Advice and Guidance Show/hide Advice and Guidance menu items.Competition and Consumer Protection Guidance Documents.Enforcement Show/hide Enforcement menu items.There are women smoking Winston Filters and men enjoying the rare and subtle taste of Winston Silver. Winston cigarettes are not gender oriented. Lately, the Winston XS line has developed a new look, based on the idea that technological achievements of the last 50 years have greatly influenced this brand and the quality of the cigarettes.

However, this doesn't mean that Winston cigarettes are less dangerous to your health than any other cigarette on the market.Īpart from the eagle (that is the basic image of Winston), the brand is focused on an abstract design, combining lines, shapes, and volumes to create an identity easily recognizable anywhere in the world. Those who smoke Winston know that they smoke good tobacco and nothing else. No cherry flavors, no strawberry notes and no toxic 'contemporary' tastes involved. It's all about tobacco when it comes to this brand. Winston makes no use of secondary flavors. The level of standardization reached by Winston is difficult to achieve. This means that, irrespective of your location, social condition, gender, ethnicity, etc., you get to smoke exactly the same cigarette as any other Winston smoker in the world. Winston cigarettes are based on an original, unique mixture. This fact has remained unchanged ever since.

The idea behind this new taste was that smoothness should go along with tar and smoke density for an increased pleasure of the one who smoked the cigarette. In fact, ever since its creation in 1954, Winston advertised a taste different from the one of its competitors. But was it always like this? And which are the most important characteristics that make this particular brand special among other similar brands on the market? Here are a few possible answers to these questions. It's the embodiment of great taste, elegant design, and good quality tobacco. The Features that Made the Winston Brand Legendary